CHICAGO (Reuters) - Health officials launched a $54 million advertising campaign on Thursday depicting the health risks of smoking in gruesome detail, offering the latest salvo in the government's campaign to deglamorize cigarette smoking. The 12-week advertising blitz, called "Tips From Former Smokers," is an effort to counteract the estimated $10.5 billion a year spent by tobacco companies to market and promote cigarettes in the United States. "This is really a David versus Goliath fight. The tobacco industry has spent more than $100 billion on marketing and promotion. ... read more..
Showing posts with label Ad Campaign. Show all posts
Showing posts with label Ad Campaign. Show all posts
Friday, 15 June 2012
Health Risks Of Smoking-Advertising Campaign-Health Officials-Gruesome Detail-Ad Campaign
Ad campaign shows smoking's scary side
source:http://yhoo.it/xfnKu6
Labels:
Ad Campaign,
Advertising Campaign,
Gruesome Detail,
Health Officials,
Health Risks Of Smoking,
Smoking
Sunday, 1 April 2012
Health Insurance Status-Healthday News-Graphic Images-Ad Campaign
CDC: Ads spark huge increase to quit smoking line
Changes in Insurance Make ER Visits More Likely: Study
More than twice as many people called a toll-free number to help them quit smoking a week after the launch of a $54 million ad campaign that shows graphic images of diseased smokers, federal health officials said Friday. read more..
source:http://yhoo.it/HbR6q2
Changes in Insurance Make ER Visits More Likely: Study
FRIDAY, March 30 (Healthday News) -- People who have experienced recent changes in their health insurance status are more likely to use hospital emergency departments, a new study finds. read more..
source:http://yhoo.it/HbR8yg
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